Target Audience
Tuesday 22nd November The different audience: Primary Secondary Tertiary It's important to know who your target audience in. Media companies spend a lot of money to identify there target. Forbid is not done properly it will not be successful. To do this they profile the audience by looking at different demographic factors that come together to create a picture of the products target audience. Audience Demographics Socio-economic- Social and economic situation (spending power) Age and Gender Ethnic groups Psychographics Personality traits and interests Geodemographics- Local geographic agricultural impact. Sexual orientation Mainstream Niche (small and specialist) Pyschographic profile of audiences Mainstreamers: The largest group of people. They follow the latest trends and fit in with today's society. They seek security. Aspirers: Materialistic and geared towards their image and appearance. Typically younger audience. They seek status. Succeeders: Usually have strong...