Research

 Monday 28th November

Types of research:

-Primary

• Collecting new data, through direct contact with people through interviews, focus groups and survey's.

-Secondary

• Relies on existing data and information published on the internet, magazines or other reliable sources.

Types of data:

Quantitative 

• This data is easily quantified and therefore easy to analyse and measure.
• Answers tend to be short and limited.
• Questions seem out closed responses.

Examples:

1. Closed questions 
2. Survey's
3. Page traffic

Qualitative

• Data that is difficult to quantify and therefore takes longer to analyse.
• Answers are more detailed and better in quality.
• Questions are open ended.

Examples:

1. Observation 
2. Open questions 
3. Case studies

Primary:

Focus groups:

Advantage - Direct contact with the target audience. This is qualitative data. Sharing visual examples

Disadvantage - People might not be able to share their thoughts. It's overtime consuming and might be costly aswell. The data can turn very opinionated and one-sided.

Interview:

Advantage - Interact with the Interviewee and you can build a relationship.

Disadvantage - Less likely to tell the truth if face to face. Can still be biased. It's a time-consuming thing when you have to analyse the data.

Questionnaire:

Advantage- You will get lots of data from this and it's analysed for you. If online it can reach a wider audience.

Disadvantage - Data might not be reliable. Human error.

Secondary:

Books:

Advantage -Usually well researched if written by a credited author making it more reliable. Library online books makes this more cost cost effective.

Disadvantage -very time consuming. And outdated data.

Newspapers:

Advantage - Someone has done the research for you and it opens up other ideas.

Disadvantage - Data is biased and can be limited its also time consuming .

Internet:

Advantage - Its quick and easy to use. Most people can access it.

Disadvantage - A lot of the research online is unreliable.

Market and Audience research

Market research is an effort to gather information about a target market and audience.

It's a very important part of any media company's business strategy. Market research helps them identify and analyse the needs of the market, the market size and the competition. It also allows them to understand the target audience and what they expect and desire.

Digital media Jan 2019 paper

4a) Shava could look at other websites for an idea. Looking at websites with a similar target audience in the same company area .