Revenue Streams and Funding
Tuesday 18th October -Every project needs finance this comes through streams of revenue. These come with risk, unpredictability and return. -Things that effect the type of finance that can be used/attracted is: - size of organisation - Commercial/Government Sponsorship: When a company buys part into a brand to have there logo seen or for the company to be talked about.Brand association with the final product made by a company. Corporate Finance: Money injected by business convinced that the project is a good investment and will provide a good return over a long period of time. Franchising: The property of the original product is licensed to other partners for a commercial use like merchandising in return for a fee or share of resulting. Advertising: Payment for brand placement within a media product. - There are different revenue strams, which provide a source of revenue for a media project. -Revenue strea...